The newsletter provides essential, unbiased movie box office information and insights for entertainment industry professionals, insiders, and movie lovers. This is how the film business does it.

We send out one email every Saturday night/Sunday morning at 2am west coast time.

The start of the project was in 2018, when David A. Gross built a proprietary database covering 3,500+ wide release movies since 1997. The numbers looked good and the ideas were different from what the film industry was seeing.

Gross began sharing his thoughts, based on 35 years of experience in the theatrical movie business, with a few colleagues, friends, and press. They liked the independent and objective approach.

Soon the FranchiseRe email list grew to include studio heads, top movie producers, marketing leaders, discerning journalists, and film buffs. Our work is quoted regularly by The New York Times, Variety, Associated Press, The Times of London, and Agence France-Presse, et al.

In February 2021, the newsletter became available to the public.

Mr. Gross is an experienced studio marketing executive, consultant, and entrepreneur. He is a member of the Academy of Motion Pictures Arts and Sciences (the Oscars organization), and a graduate of Brown University.

The cost of a subscription is $7.50 per month, or $75 per year, for the best box office information available anywhere. This is our student pricing, available to everyone.

[FRAN-CHYZ-REE] is short for Franchise Entertainment Research, Inc. — that’s who publishes this newsletter.


David A. Gross
David A. Gross publishes the FranchiseRe movie box office newsletter. Mr. Gross has 30+ years' experience as a studio marketing executive, consultant and entrepreneur. He is a member of the Academy (the Oscars) and a graduate of Brown University.