The newsletter provides unbiased movie box office information for entertainment industry professionals, insiders, journalists, and movie lovers. This is how the film business does it.

In 2018, David A. Gross built a proprietary database covering 3,900+ wide releases since 1997. Gross began sharing his numbers and thoughts, based on 35 years of experience in the theatrical movie business, with a few colleagues, friends, and press. They were interested.

Soon the FranchiseRe email list grew to include —

  • the studio heads and streaming bosses

  • award-winning filmmakers, artists and Academy members

  • production, marketing and distribution leaders

  • talent and management agency principals

  • publicity, media, research and social media experts

  • the best journalists

  • the leading newsletter and blog-sphere editors

  • the entertainment investment community

The FranchiseRe newsletter was launched in 2022.

The work is quoted regularly in The New York Times, Variety, Associated Press, The Times of London, Agence France-Presse, CNN, et al.


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Mr. Gross is an experienced studio marketing executive, consultant, and entrepreneur. He was born and raised in Los Angeles, then graduated from Brown University with a degree in Classics. His first job was programming research analyst at HBO in NYC. After that, Gross worked in LA and in London in senior studio theatrical marketing positions, including as head of international marketing at 20th Century Fox during its first 1st-place finish in its modern history.

Mr. Gross currently lives in Santa Monica and is a member of the Academy of Motion Pictures Arts and Sciences (the Oscars organization).

This is the best box office information available anywhere. Our most recent posts are here.

[FRAN-CHYZ-REE] is short for Franchise Entertainment Research, Inc. — that’s who publishes this newsletter.

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The best movie box office information available anywhere. Our readers? Studio heads and streaming bosses; award-winning filmmakers and artists; film distribution & marketing leaders; the best journalists; Wall Street professionals; movie lovers; and you.

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David A. Gross publishes the FranchiseRe movie industry newsletter. Mr. Gross has 30+ years experience as a studio marketing executive, consultant and entrepreneur. He is a member of the Academy (the Oscars org), and a graduate of Brown University.