We write about the ideas that drive the movie business.
The newsletter provides unbiased box office information for entertainment industry professionals, insiders, journalists, and movie lovers. This is how the film business does it.
Our goal is to provide professional-quality insights into the industry — similar to the insights that studios pay hundreds of thousands of dollars for, only better, because we have more experience.
In 2018, David A. Gross built a proprietary database covering 4,000+ wide releases since 1997. Gross began sharing his numbers and thoughts, based on 30+ years of experience in the theatrical movie business, with a few colleagues, friends, and press. They were interested.
Soon the FranchiseRe email list grew to include —
the studio heads and streaming bosses
award-winning filmmakers, artists and Academy members
production, marketing and distribution leaders
talent and management agency principals
publicity, media, research and social media experts
the best journalists
the leading newsletter and blog-sphere editors
the entertainment investment community
The FranchiseRe newsletter was launched in 2022.
The work is quoted regularly in The New York Times, Variety, Associated Press, The Times of London, Agence France-Presse, CNN, et al.
We send two emails:
the CURRENT WEEKEND on Saturday night/Sunday mornings at 2am west coast time;
the WEDNESDAY CHARTS on Wednesday mornings.
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David A. Gross biography
Mr. Gross is an experienced studio marketing executive, consultant, and entrepreneur. He was born and raised in Los Angeles, then graduated from Brown University with a degree in Classics. His first job was programming research analyst at HBO in New York City. After that, Gross worked in Los Angeles and London in senior studio theatrical marketing positions. Mr. Gross ran the London office of the National Research Group, the movie industry's then-dominant market research consultancy, and he was head of European marketing at Disney Studios. Mr. Gross then ran international theatrical marketing at 20th Century Fox, during Fox's first 1st-place finish in its modern history.
Mr. Gross lives in Santa Monica and is a member of the Academy of Motion Pictures Arts and Sciences (the Oscars organization).
This is the best box office information available anywhere. Our most recent posts are here.
[FRAN-CHYZ-REE] is short for Franchise Entertainment Research, Inc. — that’s who publishes this newsletter.
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