The newsletter provides unbiased movie box office information for entertainment industry professionals, insiders, journalists, and movie lovers. This is how the film business does it.

In 2018, David A. Gross built a proprietary database covering the box office performance of 3,600+ wide release movies since 1997. The numbers looked good and the ideas were different from what the film industry was seeing.

Gross began sharing his thoughts, based on 35 years of experience in the theatrical movie business, with a few colleagues, friends, and press. They liked the independent and objective approach.

Soon the FranchiseRe email list grew to include —

• the studio heads and streaming bosses

• award-winning filmmakers, artists and Academy members

• production, marketing and distribution leaders

• talent and management agency principals

• publicity, media, research and social media experts

• the best journalists

• the leading newsletter and blog-sphere editors

• the entertainment investment community

In 2022, the FranchiseRe newsletter was launched. We send one email every Saturday night/Sunday morning at 2am west coast time.

The work is quoted regularly in The New York Times, Variety, Associated Press, The Times of London, and Agence France-Presse, et al.

Mr. Gross is an experienced studio marketing executive, consultant, and entrepreneur. He was born and raised in Los Angeles, then graduated from Brown University with a degree in Classics. His first job was programming research analyst at HBO in NYC. After that, he worked in LA and London in senior studio theatrical marketing positions. He is a member of the Academy of Motion Pictures Arts and Sciences (the Oscars organization).

The cost of a subscription is $7.50 per month, or $75 per year, for the best movie box office information available anywhere.

[FRAN-CHYZ-REE] is short for Franchise Entertainment Research, Inc. — that’s who publishes this newsletter.