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FranchiseRe movie industry newsletter

THE WEDNESDAY CHARTS | August and 2025 year-to-date box office summary | Summer 2025 | September preview | September 3, 2025

August and summer 2025 were a mixed bag.

David A. Gross's avatar
David A. Gross
Sep 03, 2025
∙ Paid

It’s time for August and summer 2025 box office numbers, with a preview of the September lineup —

THE WEDNESDAY CHARTS | August and 2025 year-to-date box office summary | Summer 2025 | September preview | September 3, 2025

1) August 2025 at the box office

- The August domestic box office was down -14.6% compared with the pre-pandemic average (the average of August 2019/2018/2017). It's not a great number, but it does continue to close the year-to-date gap between 2025 and the pre-pandemic average.

  • August was down -24.6% compared with last year, when Deadpool & Wolverine broke records, and It Ends With Us and Alien: Romulus opened to $50 million and $42 million, respectively. August 2024 was a gigantic month, helping bring 2024 a long way back.

Weapons, currently with $235 million worldwide, should get close to $300 million when it finishes. Approx. 43% is from foreign — foreign is not the horror genre’s strength.

- This year’s August was driven by Weapons, three modest sequels (Freakier Friday 2, The Bad Guys 2, Naked Gun 4), and two days of KPop Demon Hunters.

  • Without Weapons and KPop — both original stories that were not on the map just three months ago — August would have struggled badly. Those two movies provided a lot of help:

- Year-to-date, the box office is now down -23.5% compared with pre-pandemic levels. Business continues to run ahead of last year, but that margin is shrinking; it’s now up +4.8% — you can see it above.

  • Starting the year down -45.7% during the first three months is simply an impossible burden to carry the rest of the year.

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