I KNOW WHAT YOU DID LAST SUMMER | SMURFS | EDDINGTON openings | Where we are now | July 18 to 20, 2025 weekend
Opening weekend box office, charts and commentary.
The Current Weekend: July 18 to 20, 2025
1) I Know What You Did Last Summer opening
- This is a soft opening for the 3rd episode in a horror series. The weekend figure is below the last opening, and below average for the genre. Critics' reviews and audience scores are fair (a C+ CinemaScore).
This was a solid mid-level horror series when it started with two episodes in 1997 and 1998. The first picture finished with $126 million worldwide, and the follow-up made $84 million. At a reasonable est. cost of $18 million, this sequel has a shot at breaking even in ancillary markets:
- This is another horror series returning after a long layoff, in this case after 27 years. Generally, the layoffs don't bother these films; in fact, they get stronger (on average, they open +47% better than the last picture). But that’s not happening here:
2) Smurfs musical opening
- This is a soft domestic opening for an episode 4 in a kids series. The opening is not in the league of other animation episode 4s, but that average includes the biggest titles in the history of the business — it’s an unrealistic standard. The audience score is very good (a B+ CinemaScore, kids like most movies). Critics’ ratings are low (this film was not made for critics).
Smurfs is based on a Belgian comic book and these pictures make most of their money overseas (between 74% and 80% has been from foreign). International business is the reason the movie was made, and foreign BO should be good again:
The Smurfs series
- The first 3 Smurfs episodes were made at Sony. The first 2 were animation/live-action hybrids. #1 did very well ($564 million worldwide), and #2 did just under $350m. #3 fell to $197m — not bad, but in decline. This one is from Paramount and it's fully animated like last time. It's a musical now; that's how it's differentiating itself.
Overall, with this release, the series will continue its downward trajectory. You can see the big foreign numbers here:
3) Eddington opening
